Microsoft Clarity AI Visibility: Our Most-Cited Page in Copilot Ranks #66 on Google

TL;DR: Microsoft Clarity added a free AI Visibility dashboard in May 2026 that shows how often your pages get cited in Copilot answers. We pulled our first full week of data for evoix.io on July 7 and cross-referenced it against Google Search Console the same morning. The page Copilot cites most on our site sits at position 66 on Google, and the page we most want cited has never been crawled by Google at all. AI visibility and Google visibility are two different scoreboards. Here are the real numbers.

What did one week of Copilot citations look like for a small agency site?

In 7 days, Copilot and its partner AI systems cited evoix.io 79 times across the queries Clarity tracked, a 2.66% share of authority against every other domain cited for those same queries. AI assistants drove less than 1% of our sessions in the same window. Citations came from six pages, and one page took 76% of them.

The full picture, straight from the dashboard:

Cited page	Copilot citations (7 days)	Google position (28-day avg)	Google clicks (28 days)
Best AEO agencies for small business (blog)	60	66.4	0
Business automation not working (blog)	11	12.0	0
AI consulting for small business	3	5.3	0
Generative engine optimization guide	2	not indexed by Google	0
Homepage	2	5.1	6
How to choose an AEO agency (blog)	1	52.5	0

Read that top row again. Our most-cited page in Copilot gets effectively zero Google visibility: 147 impressions at an average position of 66 over 28 days, not one click. Copilot cited it 60 times in a week.

And the inverse is worse. Our answer engine optimization service page, the page with actual commercial intent behind it, earned zero citations. Google Search Console shows it as "Discovered, currently not indexed." Google has never crawled it. Our GEO guide got cited twice by Copilot while sitting in Google's "crawled, currently not indexed" bucket, last crawled in early May.

Why would an AI cite a page that Google buries?

Because Copilot is a Microsoft product that draws on Bing's index when it answers, not Google's. Ahrefs measured this across 15,000 prompts in 2025: only 8% of the URLs Copilot cites rank in Google's top 10 for the same prompt, while its overlap with Bing's top 10 was 16.6%, the highest Bing alignment of any assistant they tested.

We call this the Two-Index Problem. Almost every small business measures its search visibility against exactly one index, Google's, because that's where the SEO tooling, the dashboards, and the agency reports all point. But the AI assistants answering your customers' questions are split across at least two retrieval systems. Copilot rides Bing. Google's AI Overviews ride Google. A site can be functionally invisible on one index and quietly winning on the other, and if you only audit Google, you will never see it.

We watched this play out on our own site this week. On Google's scoreboard, our listicle is a failure: page 7, zero clicks, a candidate for pruning. On Bing's scoreboard it's our single best asset, carrying three-quarters of our AI citations.

We're not the only ones seeing the disconnect. SALT.agency's Dan Taylor ran his own Clarity citation data against Ahrefs rankings in May and found 80.5% of cited pages had no matching traditional keyword visibility at all.

Do AI citations actually send traffic?

Barely. 79 citations produced under 1% of our sessions. If you're expecting citations to show up as referral traffic, you'll conclude AI visibility is worthless. That would be the wrong read.

Microsoft's own study of 1,277 publisher domains found the same shape: AI referrals were less than 1% of overall traffic, but the visitors who did click through signed up at 1.66% versus 0.15% for traditional search. That's an 11x gap on sign-up rate specifically; Microsoft's headline figure, a 3x conversion advantage, is the conservative cut of the same data. Either way: a fraction of the volume, a multiple of the intent.

Right now the recommendation itself is the point, and the click is a bonus. When Copilot answers "affordable AEO services" and cites us (that one query produced 56 of our 79 citations), most people never click anything. Some of them search our name later. That's the visit your analytics files under "direct" or "branded search," and the citation that caused it never gets credit. Low referral numbers understate what citations do.

How do you check this on your own site? (The 15-Minute Citation Gap Check)

Clarity's AI Visibility dashboard is free, which removes the last excuse for guessing. Here's the check we now run for ourselves and clients:

1. Verify your domain in Microsoft Clarity via the tracking snippet, Google Search Console, or Bing Webmaster Tools, and open Dashboard, then AI Visibility. Note your citation count, share of authority, and cited pages.
2. Pull the same pages in Google Search Console. Position, clicks, index status. Put the two lists side by side.
3. Look for the two gaps. Pages AI cites that Google ignores: those are your Two-Index winners, and Bing is doing work Google isn't. Pages you need cited that show zero citations: those are your real AEO to-do list, and on our site that gap pointed straight at an indexing problem we're actively fixing.
4. Check what the "grounding queries" actually are. Clarity shows the queries AI systems used to retrieve your content. Ours skewed heavily toward one phrase. If the queries you win aren't the queries that make you money, you've learned where the next page needs to be written.

We ran a version of this logic at bigger scale in our 100-query AI citation audit, and the Clarity data now gives every business a free, first-party way to see their own slice of it.

What we're doing about our own numbers

Three moves, all of which apply to any small business that runs the check above:

Fixing the invisible money page. Zero citations plus zero Google crawl is the same root cause: not enough external signals pointing at that specific URL. Citations follow indexation. This is the core of what our answer engine optimization service does for clients, and yes, we're taking our own medicine.

Feeding the winner instead of pruning it. Standard SEO advice says a page-7 post with zero clicks is dead weight. The citation data says otherwise. We're updating that listicle quarterly, because AI citations decay fast and fresher cuts of data keep winning retrieval.

Reporting both scoreboards. Every audit we ship now includes the Google view and the AI citation view. After seeing our own site look simultaneously mediocre on one index and strong on the other, we don't trust either number alone, and you shouldn't either.

One honest caveat on the data source: the dashboard labels it "Microsoft Copilot and partners," and Microsoft doesn't publicly list who the partners are. Treat Clarity as a window into the Bing-grounded slice of AI search, not the whole picture. It's a big slice, it's free, and until now it was invisible. Go look at yours.

Stephane Morera is the founder of EVOIX, an AI consulting company in DeLand, Florida that helps small businesses get found and recommended by AI search. Want to know what AI engines say about your business? Start with our free AI readiness audit.