How to get a Google knowledge panel, tested in public.

What is a Google knowledge panel?

A knowledge panel is the information box Google shows when someone searches for a person, place, organization or thing that is in its Knowledge Graph. Google generates it automatically. The facts come from sources across the web, and for some topics, such as movies or music, from data partners. A knowledge panel is not a Google Business Profile. Google keeps Business Profiles for businesses that serve customers at a location or within a service area, and you create those yourself. If you run a local business, set up the Business Profile first.

How do I get a Google knowledge panel?

Google’s help pages describe no request process. What follows is our working theory of what helps, and the table further down tests it. Make yourself easy for Google to file as one entity, then make sure sources you do not control describe you. Here is the order we are working in. Steps 1 to 3 are done, step 4 is not scheduled yet, and step 5 has dates in the table.

1. Check who else has your name. Search your exact name. On 7 November 2026, a US desktop search for “Stephane Morera”, captured with DataForSEO at 12:00 UTC, returned four results and no panel. They were a LinkedIn post, his Instagram account, the Instagram account of a Stéphane Moreira who is a different person, and a listing on a people search site. None of his own websites appeared, including evoix.io and stephanemorera.com. When we asked ChatGPT and Claude “Who is Stephane Morera?” three times each on 5 November, all six answers also mentioned a notary in France with the same name. Perplexity did not, in three of three. If your name is shared, every other step has to make clear which person you are.
2. Give yourself one home and one ID. Pick one website that is about you and describe yourself there with Person structured data. Use the same Person ID on every site that mentions you. Our own check on 5 November found our sites disagreeing. stephanemorera.com, kingofaeo.io and localaisources.com used one ID for Stephane, and evoix.io used a different one. We made evoix.io match. That change went live on 7 November.
3. Link only the profiles that are yours. The Person record lists the profiles that belong to the same person, the sameAs field in schema.org terms. On evoix.io, ours lists the evoix.io about page, kingofaeo.io, LinkedIn, Lounge and Instagram. Linking a namesake’s profile would likely work against you.
4. Get described by sources you do not control. Google says the facts in a panel come from sources across the web. Your own sites are only part of that. This is the step we have not taken yet, and it is the one we expect to matter most.
5. Measure, wait, then claim. Check your name’s results page and the Knowledge Graph on fixed dates, and claim the panel when one appears, using the steps further down.

Can anyone get a Google knowledge panel?

Anyone can do the groundwork. Google does not publish a threshold, and it decides whether you get an entry and whether a panel shows. Its help also says that not every panel can be claimed yet. Before changing anything, we wrote down our prediction that unifying the ID alone would not produce a panel within 28 days. We will publish the result either way.

What is a KGMID, and is it the same as a knowledge panel?

KGMID is the SEO industry’s name for a Knowledge Graph entry’s machine ID. Google’s documentation calls it a machine ID, or MID. Google’s Knowledge Graph Search API returns it as the @id of each result, for example kg:/m/0dl567 in Google’s own Taylor Swift sample. The knowledge panel is what Google chooses to show on a results page. Having an ID and showing a panel are two separate results, so we measure them separately. The results page shows the panel, and the Search API shows whether an ID exists.

How do I claim a Google knowledge panel?

Claiming only works once a panel exists. These are Google’s steps.

1. Have a Google Account. Create one if you do not.
2. Search for yourself, or the entity you represent, and find the panel.
3. Click “Claim this knowledge panel” at the bottom of the panel. On a phone, it is in the menu.
4. Review the information.
5. Sign in to one of the official sites or profiles Google lists, such as YouTube, Search Console, Twitter or Facebook.

If Google cannot connect you to any site, it asks you for more information. If the claim button is missing, Google suggests checking back later and using the Feedback link to suggest edits in the meantime. Claiming lets you suggest changes. It does not create a panel.

Our live test on Stephane Morera (EXP-021)

Dates are 2026. Pending rows get filled in on the date shown.

We wrote down six predictions before the change went live. Three bear on this page.

• Google reads the evoix.io home and about pages again within 7 days. High confidence.
• No knowledge panel at day 28 from the ID change alone. High confidence.
• Claude’s answer to “Who is Stephane Morera?” stops listing the notary as another person in at least 2 of 3 runs by day 28. The baseline is 0 of 3 opening on him alone. Low to medium confidence.

What AI engines read when you ask this question

On 7 November we asked ChatGPT, Claude and Perplexity two versions of “How do I get a Google knowledge panel?”, three times each. Every ChatGPT citation, 57 across six answers, pointed to Google. 55 went to support.google.com and 2 to developers.google.com, and they repeat the same 7 pages. Claude and Perplexity cited Google’s help pages alongside guides from other sites. The most-cited single page for all three engines was Google’s claiming page, support.google.com/knowledgepanel/answer/7534902, which is why the claiming steps above follow it.

This page is one spoke of our AI visibility guide. The business version of the same work is entity SEO, and the thesis behind it is entity alignment.

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